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  Title Copies
A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century 
Edition: 1st 
Year: 2002 
ISBN: 0670030767 
ISBN 13: 9780670030767 
Call No: BK BED 
 1 
Driven: Inside BMW, the Most Admired Car Company in the World 
Edition: 1 
Year: 2004 
ISBN: 0471269204 
ISBN 13: 9780471269205 
Call No: BK KIL 
 1 
Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising 
Edition: 1 
Year: 2007 
Call No: BK JAF 
 1 
Marketing Metrics: 50+ Metrics Every Executive Should Master 
Edition: 1 
Year: 2006 
ISBN: 0131873709 
ISBN 13: 9780131873704 
Call No: BK FAR 
 1 
Romancing the Brand: The Power of Advertising and How to Use It 
Year: 1989 
ISBN: 0814459498 
ISBN 13: 9780814459492 
Call No: BK MAR 
 1