Achieve Brand Integrity: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits
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Type
Book
Authors
ISBN 10
0979587506
ISBN 13
9780979587504
Category
Unknown
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Publication Year
2007
Publisher
Pages
225
Description
Do employees in your company consistently think, speak, and behave in ways that strengthen the work culture and customer experience? Do they really buy in to the company brand? Achieve Brand Integrity reveals actionable insights gained from many years of working with executives of leading organizations who have built profitable work cultures where employees are truly focused on living (doing) the company brand. Regardless of how creative and direct your company's marketing is, it won't be successful unless employees can (and do) deliver upon the brand promises made. Brand Integrity is the point where your company achieves its desired brand image while reaching business results; when employees, customers, partners, and the market understand, believe, and experience that you are who you say you are. - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 255 | 1 | Yes |