Where Value Hides: A New Way to Uncover Profitable Growth For Your Business
Type
Book
Authors
ISBN 10
0470009209
ISBN 13
9780470009208
Category
Unknown
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Publication Year
2006
Publisher
Pages
280
Description
Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits. - from Amzon
Number of Copies
1
